London fashion week is globally recognised within the fashion stratosphere as the city that nurtures young and raw creative talent, giving them a platform in which to showcase their designs.
Simone Rocha, Christopher Kane, and J.W.Anderson have all been discovered this way. Following from the success of their London Fashion Week, here are the young up and coming designers to watch…
Since setting up her label in 2014, Goddard’s embellished feminine designs have become her trademark. Rejecting minimalism, she has a penchant for an overt quasi-Victorian femininity (think frou-frou dresses and masses of coloured tulle). Her designs have already been worn by the likes of Agyness Deyn and Rihanna, and after winning the British Emerging Talent Award last year, Goddard’s unique collection is certainly one to watch.
A 2014 graduate from Central Saint Martins, Robertson launched her label last year. She previously worked for Marc Jacobs in New York and Paris as a design assistant, and the designer himself even chose to partake in his former protégées debut showcase in 2016. Her A/W 17 collection was piped as “casual couture”, fusing specialised edgy embroidery with more relaxed tailoring.
Minimalist draping, fluid tailoring and a neon palette were the overall aesthetic of Marta Jakubowski’s A/W 17 collection. Born in Poland but raised in Germany, Jakubowski graduated with an MA from the Royal College of Art in 2014. Her collection paid homage to 80s ‘power’ dressing with a nod to the theatrical.
Alumni from the Royal College of Arts, Knorr’s debut collection titled ‘Her Wet Skin’ explores conventions of femininity through sartorial statements. Her unconventional cuts and eccentric designs have already drawn the attention of celebrities; Björk has worn one of her outfits on stage.
She was labeled the ‘next big thing’ after her debut at London fashion week last season. Williams’ sensibility for boyish dimensions counteracted with playful feminine cuts has become her signature. This season we saw her return to her favoured primary shades and textile combinations.
Steinmetz has successfully developed a niche brand. Namely, she is fascinated by denim and its myriad of treatments and her A/W 17 collection reflects this. Whilst the idea of sustainable fashion is not necessarily ‘new’, Steinmetz makes it an intricate part of her collection and her designs. This is a designer who’s able to elevate the humble jean to new heights and is certainly one to watch in the coming years.
Punctuated with brightly coloured hues and delicate hand embroidery, Archer fused opulence with gentility at her A/W 17 collection. An individual and characterful collection, this is the sartorial personification of the ‘English rose’ at its best.